Mailpiece vs Mailchimp
Nobody bills you for the readers who left.
We think newsletters got swallowed by marketing software. Mailchimp is a fine marketing suite, but if all you do is write to people who asked to hear from you, most of it is a bill for things you never use, and a dashboard watching your readers.
With Mailchimp
A campaign, built in blocks
- Design the email in a drag-and-drop builder
- Send from Mailchimp's servers
- Count opens and clicks per reader
- The web copy lives in a campaign archive
With Mailpiece
A post, on your own domain
- Ask your agent to write it, or write it yourself
- Mail through the provider you choose
- No tracking. Readers say if they liked it
- The post lives on your domain, with a feed
A week with each
have your agent draft a campaign, then finish it in the builder
tell your agent what this week's issue is about, and let it schedule it too
pick an audience, a segment and a send time
write to everyone who asked, when you choose
check who opened and who clicked
hear from the readers who say they liked it
keep a campaign archive on their site
keep a newsletter on your own domain
pay more as the list grows
keep the list on your own server
Side by side
- Mailchimp is built to grow your bill as your list grows. In Mailpiece, every new reader is good news, and never a bigger Mailpiece bill.
- On Mailchimp, your agent can draft a campaign, and you finish it in the builder. In Mailpiece, your agent drafts, sends you a test, schedules and publishes.
- On Mailchimp, your list lives on Mailchimp. In Mailpiece, it lives on your server.
- On Mailchimp, your readers are tracked. In Mailpiece, they're left alone.
- As your list grows, Mailchimp's bill grows. In Mailpiece, nothing changes.
- On Mailchimp, your day goes to dashboards. In Mailpiece, you write, test and send.
Moving from Mailchimp
Install Mailpiece, export your audience from Mailchimp and import the addresses, then connect the mail provider you want to send with. Your next issue goes out from Mailpiece. Names and custom fields don't come across, and your old campaigns, automations and reports stay in Mailchimp, so export what you want to keep before you close the account.
Who should stay on Mailchimp?
A marketing team that segments customers, runs journeys from a store's events and buys ads in the same place. Mailpiece does none of that, on purpose.
Will I miss the open rates?
Open rates were never very true: mail apps load images for privacy and count as opens. Mailpiece asks readers instead, with a link at the end of each issue, and shows you how many new readers each issue brought in.
Move your newsletter this afternoon
Install Mailpiece on a server, import your list, connect your sender, and send your next issue from it.