Mailpiece vs Constant Contact
Contact when you have something to say.
We think a newsletter shouldn't need a marketing department. Constant Contact is a long-standing helper for small businesses and nonprofits, but if all you do is write to people who asked to hear from you, you're paying for every contact you keep and reading reports about who opened what.
With Constant Contact
A campaign, from a template
- Pick a template and fill in the blocks
- Send from Constant Contact's servers
- Count opens, clicks and devices
- The price rises with your contacts
With Mailpiece
A post, on your own server
- Ask your agent to write it, or write it yourself
- Mail through the provider you choose
- No tracking. Readers say if they liked it
- Free, on your own server
A week with each
pick a template and drag in your logo, photos and buttons
tell your agent what this week's issue is about
run emails, texts, social posts and event sign-ups from one account
write a newsletter, and nothing else
check the report for opens, clicks and devices
hear from the readers who say they liked it
send people to a campaign page on Constant Contact
keep a newsletter on your own domain, with a feed
move up a tier as your contacts grow
keep the list on your own server
Side by side
- Constant Contact is built to market a small business, and bills by the contact. In Mailpiece, you're a writer with readers, not a business with contacts.
- On Constant Contact, you fill in templates. In Mailpiece, your agent does all you can do on screen, on every install, for free.
- On Constant Contact, your list lives on Constant Contact. In Mailpiece, it lives on your server.
- On Constant Contact, your readers are tracked. In Mailpiece, they're left alone.
- As your list grows, Constant Contact's bill grows. In Mailpiece, nothing changes.
- On Constant Contact, your day goes to campaigns and reports. In Mailpiece, you write, test and send.
Moving from Constant Contact
Install Mailpiece, export your contacts from Constant Contact and import the addresses, then connect the mail provider you want to send with. Your next issue goes out from Mailpiece. Names, lists, tags and custom fields don't come across, and your old campaigns, events, texts and reports stay with Constant Contact, so export what you want to keep before you close the account.
Who should stay on Constant Contact?
A shop, a club or a charity that markets by email, text and social media, runs event sign-ups and wants someone to call for help. Mailpiece does none of that, on purpose.
I'm not technical. Is Mailpiece for me?
Someone has to install it on a server once, and connect a mail provider. After that your day is writing: ask your agent for this week's issue, or write it yourself, send yourself a test, and send it.
Move your newsletter this afternoon
Install Mailpiece on a server, import your list, connect your sender, and send your next issue from it.