# Mailpiece vs Kit

*The whole kit, no Pro plan required.*

We think a newsletter is worth writing for its own sake, not as the top of a funnel. Kit is a good shop for creators who sell, but if all you do is write to people who asked to hear from you, you're signing up for forms, tags and funnels you'll never open, and past 10,000 readers, or for the paid features, a bill that climbs with every reader.

## With Kit: A broadcast, built in a funnel

- Design the email from their templates
- Tag and segment readers to sell to them
- Count opens, clicks and sales
- The price rises past 10,000 readers, or for the paid features

## With Mailpiece: A post for everyone who asked

- Ask your agent to write it, or write it yourself
- Write to everyone who asked, the same issue
- No tracking. Readers say if they liked it
- Free, on your own server

## A week with each

| In Kit you… | In Mailpiece you… |
|---|---|
| fill in a template, or pay for a plan your agent can send from | tell your agent what this week's issue is about, for free |
| tag readers by what they clicked and bought | write to everyone who asked, when you choose |
| build an automation to warm readers up for an offer | greet new readers with a few welcome emails, and say goodbye to those who leave |
| check opens, clicks and sales per broadcast | hear from readers who say they liked it |
| move up a plan past 10,000 readers, or for the paid features | keep the list on your own server |

## Side by side

- Kit is built for selling to your list, one tag and funnel at a time. In Mailpiece, you feel like a writer again, not someone running a funnel.
- On Kit, your agent can write and send an issue on the paid plans. In Mailpiece, it drafts, sends you a test, schedules and publishes, for free.
- On Kit, your list lives on Kit. In Mailpiece, it lives on your server.
- On Kit, your readers are tracked. In Mailpiece, they're left alone.
- On Kit, you pay once your list passes 10,000 readers, or for the paid features. In Mailpiece, nothing changes.
- On Kit, your day goes to funnels and forms. In Mailpiece, you write, test and send.

## Moving from Kit

Install Mailpiece, export your subscribers from Kit and import them, then connect the mail provider you want to send with. Your next issue goes out from Mailpiece, and your welcome emails can follow. Your tags, segments, landing pages, products and automations stay in Kit: keep the account as an archive for as long as you need it.

## Who should stay on Kit?

A creator who sells digital products and subscriptions to their list, runs landing pages and branching automations, and tags readers by what they buy. Mailpiece does none of that, on purpose.

## Can Mailpiece send a welcome sequence?

Yes. When a reader confirms, Mailpiece sends the welcome emails you've written, spaced as you set them, and when someone unsubscribes it can send a goodbye. Every new reader gets the same welcome.

[Can Mailpiece do what you need? Probably yes.](https://mailpiece.dev/yes)

## Move your newsletter this afternoon

Install Mailpiece on a server, import your list, connect your sender, and send your next issue from it. [Install Mailpiece](https://mailpiece.dev/docs/install)